Yesterday you saw how possible it is for indie designers to build a powerhouse business on eBay.
Today we’ll begin looking at the behind-the-scenes tactics that many indie designers use to sell on eBay.
* They use pictures that don’t suck. Ideally you should have a live model, great lighting (or natural lighting), and a pleasing background. This hand smocked shirt auction by dandelionavenue is a stunning example.
Of course it’s not always possible to create auctions that employ live models and a dreamy scenary. The second best alternative is a dress form.
They’re relatively inexpensive at Rox Studio. How inexpensive? Try $50-$55 for the dress form and the metal base. The visual beauty it adds to the auction is priceless.
* They use a great layout. With a template, the layout is already done. All you have to do is insert your photos and the auction copy. No tweaking with the aesthetics.
You can find auction templates galore by searching Google.
Or try The Guide to Creating Professional Auction Templates.
* They feature their auctions. Featured auctions appear at the top of your desired category.
If you’re just getting started on eBay, or you want to maximize the number of people who see your listings, featuring your auction is the most efficient listing strategy.
It costs $19.95 to feature an auction. Plus you’ll have to pay the standard listing fee. So the total for a single auction will run you about $22-$30, depending on the options you choose.
To make the intial cost worthwhile, start off listing 5 different auctions at once. Then feature the single best of the bunch.
Many potential bidder’s who click on the featured auction will also check out the other items you’re selling. So that one auction is basically building traffic for all your products. Neat, huh?
In upcoming posts we’ll explore additional success traits of indie designers on eBay. These three will get your motor revving for now.
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