As many of you reading this blog already know, good product design doesn’t necessarily equal plenty of buyers.
One of my favorite copywriting authors - Joe Sugarman - talks about the Slippery Slope in his book “Advertising Secrets of the Written Word.”
Joe says that when writing a sales letter the headline must prompt the reader to go on to the first sentence. The first sentence must be compelling enough to lead the reader to the second sentence, and so on, and so on. In other words, each element should keep leading the reader down the Slippery Slope, until they pull out their credit cards.
My goal for the upcoming month is to help you turn your web site into a Slippery Slope well before the holiday season sneaks up on you.
One such preparation strategy you can employ right now, are electronic gift certificates.
Are they really that important, you ponder?
As early as 2004, 64 percent of holiday shoppers said they intended to buy gift cards. At the local grocery chain they sell gift cards from several different stores at the check out. This is no passing fad.
If you accept payments through Paypal, Paypal already has the infrastructure for you to sell electronic gift certificates.
Many shopping carts also have add-on’s for electronic gift certificates. Does yours?
Come on darlin’. Let’s get some sales!
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