A reader of this blog e-mailed me the other day.
“I normally run into a slow period during the summer months. What should I do to pick up the pace?”
I’m posting my response here because it’s advice that everyone can use.
In my world, creating a good product is only half of the equation. You can fire your own beads, stitch fabulous handbags and silversmith your butt off.
But nothing happens until you get into marketing mode.
And nothing ’significant’ happens until you get into full-time marketing mode. By full-time I mean doing at least 1-2 promotional tasks EVERY SINGLE DAY.
Let me repeat that… Nothing significant happens until you’re doing at least 1-2 promotional tasks EVERY SINGLE DAY.
Even well-known corporations use this strategy.
Everybody knows about the Gucci brand. But open up a copy of Vogue and what do you see? A 4-page Gucci spread.
There are McDonald’s restaurants all around the world. You can barely go 5 miles without seeing one. But turn on your television long enough and what will you see? A McDonald’s commercial.
These multi-million dollar strategies are no secret.
You can’t allow previous or current success to stop you from marketing your business.
Better yet, you can’t allow a slow period to stop you from marketing your business. In fact, that’s when you should be ramping up your efforts triple-fold.
If summers are slow for you that’s when you should be blogging your fingers to the bone.
You should be trying to get your merchandise listed in more online boutiques.
You should be contacting fashion bloggers. You should be going after links from other indie designers. You should be improving your merchandise descriptions.
And you should be doing these types of things EVERY SINGLE DAY.
After 6-12 months of consistent marketing, you’ll have built up a momentum kind of like a snowball rolling down a hill.
But it all has to start today. Right now.
Get consistent or go home.
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