One of my favorite shoe shopping web sites is Zappos.com.
Have you been there? My gosh… you can get lost on that site for HOURS. It’s like heaven on earth for shoe lovers.
One of the main reasons why I love Zappos is because I can see how other buyers rate a shoe according to size, width and arch.
For example, a review for a shoe might say: 98% of buyers say this shoe fits 1/2 size larger.
If it’s a brand I’ve never worn before, these guidelines help me make a better informed decision. Thus I’m more likely to buy the shoe.
Although this is a fabulous strategy to implement, it’s not quite feasible for the average indie designer. Especially for those of you who make OOAK (one-of-a-kind) items.
But there is another way.
Compare your clothing sizes to that of another well-known brand.
For example, are your clothes sized similarly to those at Old Navy? What about Zara? Then mention this on your web site.
It’ll definitely help potential buyers feel more comfortable about buying from you.
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