As a fashion blogger, I examine my stat’s like a hawk. I like to see where my site visitors are coming from… which links they click on… how long they stay on my site (according to Google Analytics the average person stays on Indie Lust for 4.44 minutes!)… and so on.
Because I have a search feature on my blog, I also check to see what my site visitors are looking for.
Most times it’s nothing. But ocassionally I’ll find someone searching for a specific designer.
And when this happens, I almost always blog about that designer (provided they’re independent, of course).
So how can you use this bit of knowledge to your advantage?
If there’s a blog you want to be featured on, do a search on that blog. If the writers are anything like me, they’ll also be checking to see what their site visitors are searching for. Seeing your name in their logs may prompt them to write about you.
It’s kind of like calling the library and asking if they have a specific book. If enough people ask, the acquisitions librarians will definitely get a copy.




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