Indie Designer Marketing

A Real World Marketing Opportunity for Independent Designers

I do apologize for my latest hiatus. I just completed my move to NYC. And getting settled with a 5-year old has been both challenging and fun. In any case, I do have a very cool showcase opportunity that some of you may be interested in. Unzipped is a Seattle, Washington-based event where only 50 independent designers [...]

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Ho! Ho! Ho! Pre-Planning for the Holiday Rush - Tactic #2

There are 161 more days till Christmas. Have you been thinking about your pre-holiday strategy? Are you building up your inventory? My 5-year old has already started designing her little girls bags for the holiday rush. (We’ve been doing bags for friends and family over the past year. She just told me a few weeks ago that [...]

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Do You Sell Wholesale?

If so, I want you. I’m currently putting together a new web directory called Buy Indie Wholesale. Independent designers will be able to submit the following information: Name, URL, Type of merchandise available for wholesale, Description of the style, Wholesale login info (or instructions on how to contact you for wholesale rates.) (Don’t e-mail anything to me. You’ll be able to add your [...]

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Solving the Sizing Dilemma - Jewelry Designers Edition

When I was around 7-8 years old I used to read Archie comicbooks. There was always this one mail order advertisement in there. It was a whole page full of these ultra-cool looking toys and gadgets. For months I eyeballed a hover car in that ad. I imagined myself gliding around my neighborhood in that $6.95 speed [...]

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Solving the Sizing Dilemma

One of my favorite shoe shopping web sites is Zappos.com. Have you been there? My gosh… you can get lost on that site for HOURS. It’s like heaven on earth for shoe lovers. One of the main reasons why I love Zappos is because I can see how other buyers rate a shoe according to size, width [...]

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