Indie Designer Marketing » 101 Details

A Real World Marketing Opportunity for Independent Designers

Alexis — Mon, 06 Aug 2007 05:10:15 +0000

I do apologize for my latest hiatus. I just completed my move to NYC. And getting settled with a 5-year old has been both challenging and fun. In any case, I do have a very cool showcase opportunity that some of you may be interested in. Unzipped is a Seattle, Washington-based event where only 50 independent designers [...]

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Ho! Ho! Ho! Pre-Planning for the Holiday Rush - Tactic #2

Alexis — Mon, 16 Jul 2007 05:09:55 +0000

There are 161 more days till Christmas. Have you been thinking about your pre-holiday strategy? Are you building up your inventory? My 5-year old has already started designing her little girls bags for the holiday rush. (We’ve been doing bags for friends and family over the past year. She just told me a few weeks ago that [...]

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Do You Sell Wholesale?

Alexis — Mon, 02 Jul 2007 06:59:39 +0000

If so, I want you. I’m currently putting together a new web directory called Buy Indie Wholesale. Independent designers will be able to submit the following information: Name, URL, Type of merchandise available for wholesale, Description of the style, Wholesale login info (or instructions on how to contact you for wholesale rates.) (Don’t e-mail anything to me. You’ll be able to add your [...]

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Solving the Sizing Dilemma - Jewelry Designers Edition

Alexis — Mon, 25 Jun 2007 03:01:40 +0000

When I was around 7-8 years old I used to read Archie comicbooks. There was always this one mail order advertisement in there. It was a whole page full of these ultra-cool looking toys and gadgets. For months I eyeballed a hover car in that ad. I imagined myself gliding around my neighborhood in that $6.95 speed [...]

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Solving the Sizing Dilemma

Alexis — Fri, 22 Jun 2007 06:36:53 +0000

One of my favorite shoe shopping web sites is Zappos.com. Have you been there? My gosh… you can get lost on that site for HOURS. It’s like heaven on earth for shoe lovers. One of the main reasons why I love Zappos is because I can see how other buyers rate a shoe according to size, width [...]

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Why The Rich Get Richer

Alexis — Wed, 20 Jun 2007 03:15:54 +0000

A reader of this blog e-mailed me the other day. “I normally run into a slow period during the summer months. What should I do to pick up the pace?” I’m posting my response here because it’s advice that everyone can use. In my world, creating a good product is only half of the equation. You can fire [...]

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Contrast and Conquer

Alexis — Mon, 18 Jun 2007 03:13:15 +0000

The other day some kids outside the supermarket asked me to buy a chocolate bar. It was a charitable purchase to maintain their afterschool music program. “Aaaw sweetie… I don’t eat chocolate,” I replied. “That’s okay ma’am. If you want you can also contribute $1 or any extra change that you have. Every little bit helps.” I gave this [...]

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Old School Marketing, Meet New School Marketing

Alexis — Wed, 13 Jun 2007 05:46:09 +0000

Before the Internet became the cha-cha-cha marketplace that it is today, old school promoters like me used to snail-mail press releases and call reporters on the (gasp!) telephone. When I first got started doing marketing, I used to mail Rolodex cards to reporters in my niche. This way when they needed a source for a story [...]

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Product Photo Problems From a Bloggers Perspective

Alexis — Mon, 11 Jun 2007 03:23:01 +0000

As many of you know I also write for the Indie Lust blog. When I’m writing about a designer, I go to their web site, save the product photos to my hard drive, resize them, and then upload them to my blog server. Would you like to know what would make my job 50% easier? Make all of [...]

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This is How They Do It

Alexis — Thu, 07 Jun 2007 02:56:26 +0000

Curious as to how other indie designers baby step their way to greatness? Here’s a yummy dose of inspiration to keep you moving. For Clothing Designers… Designed For Success: Five local fashion teams who want to stay by the bay http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/03/25/LVGU1OO1RM1.DTL Mischa Barton Digs Her Muumuus: Brooklyn designer Caitlin Mociun turns her clothing into a canvas for bizarre—but beautiful—prints! http://www.genartpulse.com/archives/2007/05/mischa_barton_d.php Threads of [...]

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