Indie Designer Marketing

Why The Rich Get Richer

A reader of this blog e-mailed me the other day. “I normally run into a slow period during the summer months. What should I do to pick up the pace?” I’m posting my response here because it’s advice that everyone can use. In my world, creating a good product is only half of the equation. You can fire [...]

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Contrast and Conquer

The other day some kids outside the supermarket asked me to buy a chocolate bar. It was a charitable purchase to maintain their afterschool music program. “Aaaw sweetie… I don’t eat chocolate,” I replied. “That’s okay ma’am. If you want you can also contribute $1 or any extra change that you have. Every little bit helps.” I gave this [...]

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Old School Marketing, Meet New School Marketing

Before the Internet became the cha-cha-cha marketplace that it is today, old school promoters like me used to snail-mail press releases and call reporters on the (gasp!) telephone. When I first got started doing marketing, I used to mail Rolodex cards to reporters in my niche. This way when they needed a source for a story [...]

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Product Photo Problems From a Bloggers Perspective

As many of you know I also write for the Indie Lust blog. When I’m writing about a designer, I go to their web site, save the product photos to my hard drive, resize them, and then upload them to my blog server. Would you like to know what would make my job 50% easier? Make all of [...]

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This is How They Do It

Curious as to how other indie designers baby step their way to greatness? Here’s a yummy dose of inspiration to keep you moving. For Clothing Designers… Designed For Success: Five local fashion teams who want to stay by the bay http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/03/25/LVGU1OO1RM1.DTL Mischa Barton Digs Her Muumuus: Brooklyn designer Caitlin Mociun turns her clothing into a canvas for bizarre—but beautiful—prints! http://www.genartpulse.com/archives/2007/05/mischa_barton_d.php Threads of [...]

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