Indie Designer Marketing » All About Publicity

Think Global, Act Local - Online

Alexis — Fri, 06 Jul 2007 08:12:43 +0000

I know that some of you are using craft fairs and other local events to sell your merchandise. Today I’ll introduce you to a website where you can sell your goods to local buyers. But before I let the cat out of the bag, let me say that it’s 100% free. (So do it, do it, [...]

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Promo Opportunities for Indie Designers

Alexis — Wed, 27 Jun 2007 05:42:25 +0000

The Mommy Designer She features handmade goodies for women and babies. Perk-u-late Wiki A wiki featuring all things handmade. You may add pictures of your merchandise here. Large in Charge A monthly online newsletter for people of size. 70,000+ visitors every month. Indie Saver Offer discounts on your merchandise through this site. (Hint, Hint… if you’re looking for more resources like these, then [...]

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$7 Will Get You 24 Hours Worth of Indie-Geared Publicity

Alexis — Fri, 15 Jun 2007 06:13:12 +0000

Do you sell on Etsy? I don’t care if you’ve got your own site, you should still be listed on Etsy. They’ve got an ever growing source of traffic consisting of people who buy indie. And most importantly, the feedback feature makes buyers feel more comfortable about purchasing from a vendor they’ve never heard of. Validity is [...]

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One Place Where Good Photos Can Yield Great Publicity - for FREE

Alexis — Wed, 23 May 2007 06:30:37 +0000

Do you remember that movie The Karate Kid? Surely if you know of The Karate Kid, then you’re familiar with “Wax on, wax off.” Mr. Miyagi is trying to teach Daniel the fine art of karate. But Mr. Miyagi is old school. So he makes Daniel do these seemingly brain numbing tasks. Later on we find out [...]

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WWSD?

Alexis — Tue, 22 May 2007 04:59:40 +0000

I’m going to make a sweeping assumption here today. I’m willing to bet that you want all the media attention you can possibly get your creative hands on. Did I hit the nail on the head? Great! I’m glad we’re on the same page. Then let me ask you a quick question… is your web site stylist friendly? What Would [...]

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A Request From a Stylist…

Alexis — Mon, 30 Apr 2007 03:37:03 +0000

I received a request from the stylist of a former top 10 American Idol contestant today. She’s looking for some items for a magazine shoot taking place on May 15. If your apparel or accessories fall in the range of what I blog about on Indie Lust, do send me an e-mail (travelwithme AT gmail DOT com) [...]

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The Back Door For Getting Hundreds of Web Site Owners to Promote Your Products

Alexis — Thu, 19 Apr 2007 05:40:16 +0000

Have you ever noticed that many fashion and shopping blogs carry practically the same sets of advertisements? Take Zappos for example. Zappos’ little banner is probably on 70% of mainstream fashion blogs I run across. As an insanely rabid Zappos fan, I can certainly understand why so many site owners promote it. Free overnight shipping… shoes as [...]

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You Can’t Breathe in the Water With Your Lungs

Alexis — Tue, 10 Apr 2007 02:26:49 +0000

I was recently reading an old (2006) blog entry at Fashion Incubator. A designer was having a fashion show to display her handwoven goods. She apparently had sent a media package to several of the larger fashion magazines like W, Vogue, and so on. In the end, only a reporter from her local rag agreed to [...]

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