Indie Designer Marketing

Look and Learn From Other Etsy Sellers

As many of you already know, Etsy is the most popular merchant site for indie designers. But do you know how to best take advantage of it? The Etsy - Look and Learn group at Flikr offers some great tips from fellow Etsy sellers. Check out the product photos to get some ideas for your own merchandise pic’s. Etsy [...]

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Ho! Ho! Ho! Pre-Planning for the Holiday Rush

As many of you reading this blog already know, good product design doesn’t necessarily equal plenty of buyers. One of my favorite copywriting authors - Joe Sugarman - talks about the Slippery Slope in his book “Advertising Secrets of the Written Word.” Joe says that when writing a sales letter the headline must prompt the reader to go on to [...]

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eBaying Across the Border

I remember the first time I visited France. The thing I found most amusing was the infactuation many in the Gen X crowd had with American-based clothing labels. They loved Levi’s and Tommy Hilfiger and Starter jackets featuring US-based sports teams. I wondered why they would so covet our items, when Paris is one of the fashion capitals of the world. But [...]

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Three Common Denominators of Successful Indie Designers on eBay

Yesterday you saw how possible it is for indie designers to build a powerhouse business on eBay. Today we’ll begin looking at the behind-the-scenes tactics that many indie designers use to sell on eBay. * They use pictures that don’t suck. Ideally you should have a live model, great lighting (or natural lighting), and a pleasing background. [...]

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Keep eBay in Your Hip Pocket

While some see it as the world’s garage sale, eBay is actually much more than a haven for antiques and second hand thingamajigs. Wise indie designer’s are using it to keep their merchandise moving, and build a fan base that sometimes isn’t achieveable through ones web site alone. Take a look at Pretty Raccoon (whose work I [...]

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