Indie Designer Marketing » Get the Sale

Look and Learn From Other Etsy Sellers

Alexis — Sun, 03 Jun 2007 16:04:51 +0000

As many of you already know, Etsy is the most popular merchant site for indie designers. But do you know how to best take advantage of it? The Etsy - Look and Learn group at Flikr offers some great tips from fellow Etsy sellers. Check out the product photos to get some ideas for your own merchandise pic’s. Etsy [...]

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Ho! Ho! Ho! Pre-Planning for the Holiday Rush

Alexis — Tue, 29 May 2007 04:42:11 +0000

As many of you reading this blog already know, good product design doesn’t necessarily equal plenty of buyers. One of my favorite copywriting authors - Joe Sugarman - talks about the Slippery Slope in his book “Advertising Secrets of the Written Word.” Joe says that when writing a sales letter the headline must prompt the reader to go on to [...]

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eBaying Across the Border

Alexis — Mon, 14 May 2007 06:25:29 +0000

I remember the first time I visited France. The thing I found most amusing was the infactuation many in the Gen X crowd had with American-based clothing labels. They loved Levi’s and Tommy Hilfiger and Starter jackets featuring US-based sports teams. I wondered why they would so covet our items, when Paris is one of the fashion capitals of the world. But [...]

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Three Common Denominators of Successful Indie Designers on eBay

Alexis — Wed, 25 Apr 2007 01:54:35 +0000

Yesterday you saw how possible it is for indie designers to build a powerhouse business on eBay. Today we’ll begin looking at the behind-the-scenes tactics that many indie designers use to sell on eBay. * They use pictures that don’t suck. Ideally you should have a live model, great lighting (or natural lighting), and a pleasing background. [...]

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Keep eBay in Your Hip Pocket

Alexis — Tue, 24 Apr 2007 03:40:40 +0000

While some see it as the world’s garage sale, eBay is actually much more than a haven for antiques and second hand thingamajigs. Wise indie designer’s are using it to keep their merchandise moving, and build a fan base that sometimes isn’t achieveable through ones web site alone. Take a look at Pretty Raccoon (whose work I [...]

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Personality Is Important Online Too

Alexis — Wed, 18 Apr 2007 03:44:09 +0000

I’m currently living within a 6-block radius of at least a dozen independently owned boutiques. A couple of weeks ago I decided to visit one of the newest arrivals - a place called Bluberry. The gentleman who owns Bluberry is a really good at what he does. He suggested specific pieces… he offered my daughter and I piece [...]

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Don’t Be Color Blind!

Alexis — Wed, 11 Apr 2007 02:16:59 +0000

I’m an avid, rabid and devoted online shopper. But the one thing that extinguishes my fire is when a seller offers multiple colors for a particular item - but you can only see what the item looks like in one color. For example, let’s say you sell a dress in three different prints - black with white flowers, yellow with red flowers. and green [...]

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