Indie Designer Marketing

Personality Is Important Online Too

I’m currently living within a 6-block radius of at least a dozen independently owned boutiques. A couple of weeks ago I decided to visit one of the newest arrivals - a place called Bluberry. The gentleman who owns Bluberry is a really good at what he does. He suggested specific pieces… he offered my daughter and I piece [...]

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Don’t Be Color Blind!

I’m an avid, rabid and devoted online shopper. But the one thing that extinguishes my fire is when a seller offers multiple colors for a particular item - but you can only see what the item looks like in one color. For example, let’s say you sell a dress in three different prints - black with white flowers, yellow with red flowers. and green [...]

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