Indie Designer Marketing

A Request From a Stylist…

I received a request from the stylist of a former top 10 American Idol contestant today. She’s looking for some items for a magazine shoot taking place on May 15. If your apparel or accessories fall in the range of what I blog about on Indie Lust, do send me an e-mail (travelwithme AT gmail DOT com) [...]

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Three Common Denominators of Successful Indie Designers on eBay

Yesterday you saw how possible it is for indie designers to build a powerhouse business on eBay. Today we’ll begin looking at the behind-the-scenes tactics that many indie designers use to sell on eBay. * They use pictures that don’t suck. Ideally you should have a live model, great lighting (or natural lighting), and a pleasing background. [...]

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Keep eBay in Your Hip Pocket

While some see it as the world’s garage sale, eBay is actually much more than a haven for antiques and second hand thingamajigs. Wise indie designer’s are using it to keep their merchandise moving, and build a fan base that sometimes isn’t achieveable through ones web site alone. Take a look at Pretty Raccoon (whose work I [...]

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New Business Building E-Reports For Independent Designer’s

One of the quickest (and least expensive) ways to new attract buyers is to get your merchandise featured on as many blogs and online storefronts as you can. That’s the easy part. The hard part is locating those promotional outlets. It’s like panning for gold. You have to do a lot of sifting to find the valuable [...]

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Are You Losing Business Because of Dead Web Pages?

I scanned the archives of eight fashion blogs tonight. One of the biggest problems I noticed is that indie designers remove the web pages that writers have featured in their blogs. No doubt, it’s probably by accident. For example, if you’re a jewelry designer, you might take down a web page promoting a necklace, once that particular [...]

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