Indie Designer Marketing

The Back Door For Getting Hundreds of Web Site Owners to Promote Your Products

Have you ever noticed that many fashion and shopping blogs carry practically the same sets of advertisements? Take Zappos for example. Zappos’ little banner is probably on 70% of mainstream fashion blogs I run across. As an insanely rabid Zappos fan, I can certainly understand why so many site owners promote it. Free overnight shipping… shoes as [...]

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Personality Is Important Online Too

I’m currently living within a 6-block radius of at least a dozen independently owned boutiques. A couple of weeks ago I decided to visit one of the newest arrivals - a place called Bluberry. The gentleman who owns Bluberry is a really good at what he does. He suggested specific pieces… he offered my daughter and I piece [...]

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3 Stress-Free Methods for Bringing in Blog Traffic

One of the most disenchanting aspects of blogging is writing your heart out, and not feeling like anybody is reading your work. I’m sure it’s one of the main reasons why newbie bloggers give up. The problem - most of the time - is that newbies don’t actively promote their blogs. You can’t just link your [...]

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3 Reasons Why a Merchandise Blog Can Keep You Going During the Slow Periods

I’m just about finished with my new e-book, tentatively titled The Indie Designer’s Online Marketing Directory. As I was doing the research, I noticed quite a few designers who had started blogs, but neglected to keep them updated. There were typically 3-10 posts, and then nothing. (Hmmm… are you in that sinking ship?) I believe that every [...]

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Where Oh Where Did My Web Site Designer Go? Who Cares!

Here’s a familiar scenario for the non-techie’s. The photo’s for your spring line are ready to be put on your web site. You’re actually a week late, so you want to get them up today or tomorrow.  You e-mail your web site designer, and you hear nothing. You call them… voicemail. Four days pass, and still no reply. What [...]

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