Indie Designer Marketing

The Easiest Way To Waste a Ton of Blog Traffic

I won’t lie. Running a blog isn’t always the easiest task in the world. Especially if you’re committed to doing it right. There’s the technical aspect of setting one up. Then deciding what widgets and plug-in’s you’re going to have. Once it’s all shiny and brand new, you have to fill it with content. Then you [...]

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Ho! Ho! Ho! Pre-Planning for the Holiday Rush

As many of you reading this blog already know, good product design doesn’t necessarily equal plenty of buyers. One of my favorite copywriting authors - Joe Sugarman - talks about the Slippery Slope in his book “Advertising Secrets of the Written Word.” Joe says that when writing a sales letter the headline must prompt the reader to go on to [...]

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$500 Worth of Marketing Services - FREE (For certain indie designers)

If you enjoy reading this blog, then indulge yourself in the offer I’m about to make. In the near future I’ll be publishing a series of case studies showcasing my marketing advice in action. For these case studies I’ll need 1 or 2 volunteers a month. Said volunteers should: Be independent designers who specialize in womens apparel or accessories, Already [...]

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Blogging Beyond the “Here’s what’s new” Post

Of course I recommend that all indie designers maintain some sort of blog. Why? Because they’re traffic attractors. Blogs pique a certain level of curiousity in potential buyers that mere storefronts can’t touch. It’s the personal touch of it all. But a problem I’ve noticed indie designers have, is that they blog about their new products and [...]

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One Place Where Good Photos Can Yield Great Publicity - for FREE

Do you remember that movie The Karate Kid? Surely if you know of The Karate Kid, then you’re familiar with “Wax on, wax off.” Mr. Miyagi is trying to teach Daniel the fine art of karate. But Mr. Miyagi is old school. So he makes Daniel do these seemingly brain numbing tasks. Later on we find out [...]

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