Indie Designer Marketing

WWSD?

I’m going to make a sweeping assumption here today. I’m willing to bet that you want all the media attention you can possibly get your creative hands on. Did I hit the nail on the head? Great! I’m glad we’re on the same page. Then let me ask you a quick question… is your web site stylist friendly? What Would [...]

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Match It Up - I’ll Take It

I often purchase my daughters clothes from the Children’s Place web site, instead of going to the actual store. There are two reasons why… 1) I get coupons all the time giving me 15% off if I order online. 2) The Children’s Place web site has an Outfits section where you can see how an entire outfit looks. My [...]

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eBaying Across the Border

I remember the first time I visited France. The thing I found most amusing was the infactuation many in the Gen X crowd had with American-based clothing labels. They loved Levi’s and Tommy Hilfiger and Starter jackets featuring US-based sports teams. I wondered why they would so covet our items, when Paris is one of the fashion capitals of the world. But [...]

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Imitation May Be The Highest Form of Flattery…

… but it’s not always the best course of action for product descriptions. A fellow indie designer recently asked me to take a look at her web site to see if I could figure out why her sales were nearly non-existent. She had her own domain name - check. Nice product photos - check. Product descriptions - whoa. The [...]

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