Indie Designer Marketing

$7 Will Get You 24 Hours Worth of Indie-Geared Publicity

Do you sell on Etsy? I don’t care if you’ve got your own site, you should still be listed on Etsy. They’ve got an ever growing source of traffic consisting of people who buy indie. And most importantly, the feedback feature makes buyers feel more comfortable about purchasing from a vendor they’ve never heard of. Validity is [...]

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Old School Marketing, Meet New School Marketing

Before the Internet became the cha-cha-cha marketplace that it is today, old school promoters like me used to snail-mail press releases and call reporters on the (gasp!) telephone. When I first got started doing marketing, I used to mail Rolodex cards to reporters in my niche. This way when they needed a source for a story [...]

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Product Photo Problems From a Bloggers Perspective

As many of you know I also write for the Indie Lust blog. When I’m writing about a designer, I go to their web site, save the product photos to my hard drive, resize them, and then upload them to my blog server. Would you like to know what would make my job 50% easier? Make all of [...]

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This is How They Do It

Curious as to how other indie designers baby step their way to greatness? Here’s a yummy dose of inspiration to keep you moving. For Clothing Designers… Designed For Success: Five local fashion teams who want to stay by the bay http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/03/25/LVGU1OO1RM1.DTL Mischa Barton Digs Her Muumuus: Brooklyn designer Caitlin Mociun turns her clothing into a canvas for bizarre—but beautiful—prints! http://www.genartpulse.com/archives/2007/05/mischa_barton_d.php Threads of [...]

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Look and Learn From Other Etsy Sellers

As many of you already know, Etsy is the most popular merchant site for indie designers. But do you know how to best take advantage of it? The Etsy - Look and Learn group at Flikr offers some great tips from fellow Etsy sellers. Check out the product photos to get some ideas for your own merchandise pic’s. Etsy [...]

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