Indie Designer Marketing

A Real World Marketing Opportunity for Independent Designers

Alexis — Mon, 06 Aug 2007 05:10:15 +0000

I do apologize for my latest hiatus. I just completed my move to NYC. And getting settled with a 5-year old has been both challenging and fun. In any case, I do have a very cool showcase opportunity that some of you may be interested in. Unzipped is a Seattle, Washington-based event where only 50 independent designers [...]

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Blog-servation - Tip #2

Alexis — Thu, 26 Jul 2007 05:56:04 +0000

A few weeks ago I signed up for PayPerPost.com. If you’re not familiar with this service, PayPerPost.com has two arms. As a blogger you can sign up for the service and get paid by advertisers to blog about their site, product or service. And as an advertiser you can pay to have targeted bloggers talk about [...]

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Blog-servation

Alexis — Mon, 23 Jul 2007 06:58:59 +0000

As a fashion blogger, I examine my stat’s like a hawk. I like to see where my site visitors are coming from… which links they click on… how long they stay on my site (according to Google Analytics the average person stays on Indie Lust for 4.44 minutes!)… and so on. Because I have a search [...]

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Ho! Ho! Ho! Pre-Planning for the Holiday Rush - Tactic #2

Alexis — Mon, 16 Jul 2007 05:09:55 +0000

There are 161 more days till Christmas. Have you been thinking about your pre-holiday strategy? Are you building up your inventory? My 5-year old has already started designing her little girls bags for the holiday rush. (We’ve been doing bags for friends and family over the past year. She just told me a few weeks ago that [...]

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Think Global, Act Local - Online

Alexis — Fri, 06 Jul 2007 08:12:43 +0000

I know that some of you are using craft fairs and other local events to sell your merchandise. Today I’ll introduce you to a website where you can sell your goods to local buyers. But before I let the cat out of the bag, let me say that it’s 100% free. (So do it, do it, [...]

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Do You Sell Wholesale?

Alexis — Mon, 02 Jul 2007 06:59:39 +0000

If so, I want you. I’m currently putting together a new web directory called Buy Indie Wholesale. Independent designers will be able to submit the following information: Name, URL, Type of merchandise available for wholesale, Description of the style, Wholesale login info (or instructions on how to contact you for wholesale rates.) (Don’t e-mail anything to me. You’ll be able to add your [...]

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Promo Opportunities for Indie Designers

Alexis — Wed, 27 Jun 2007 05:42:25 +0000

The Mommy Designer She features handmade goodies for women and babies. Perk-u-late Wiki A wiki featuring all things handmade. You may add pictures of your merchandise here. Large in Charge A monthly online newsletter for people of size. 70,000+ visitors every month. Indie Saver Offer discounts on your merchandise through this site. (Hint, Hint… if you’re looking for more resources like these, then [...]

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Solving the Sizing Dilemma - Jewelry Designers Edition

Alexis — Mon, 25 Jun 2007 03:01:40 +0000

When I was around 7-8 years old I used to read Archie comicbooks. There was always this one mail order advertisement in there. It was a whole page full of these ultra-cool looking toys and gadgets. For months I eyeballed a hover car in that ad. I imagined myself gliding around my neighborhood in that $6.95 speed [...]

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Solving the Sizing Dilemma

Alexis — Fri, 22 Jun 2007 06:36:53 +0000

One of my favorite shoe shopping web sites is Zappos.com. Have you been there? My gosh… you can get lost on that site for HOURS. It’s like heaven on earth for shoe lovers. One of the main reasons why I love Zappos is because I can see how other buyers rate a shoe according to size, width [...]

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Why The Rich Get Richer

Alexis — Wed, 20 Jun 2007 03:15:54 +0000

A reader of this blog e-mailed me the other day. “I normally run into a slow period during the summer months. What should I do to pick up the pace?” I’m posting my response here because it’s advice that everyone can use. In my world, creating a good product is only half of the equation. You can fire [...]

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